What I learned at SCAA

What I learned at SCAA

Hello! My name is Courtney, I’m the social media manager for Winans Chocolates + Coffees. I was fortunate to be able to attend the Specialty Coffee Association of America (SCAA) Expo last weekend in Atlanta, Georgia. This was my first time attending the expo and I was excited to learn and so happy to be traveling with Winans co-owner, Joe Reiser, our roaster, Brenda Cook, and our barista educator, Natalie Schaurer.
SCAA2016 Me
During the expo I shared my experience on Winans Facebook, Instagram and Twitter accounts, using the hashtags #‎SCAA2016‬ ‪#‎WinansBehindtheScenes‬ ‪‪#‎WinansatSCAA2016‬. Now I’d like to share a little recap of my favorite moments as well as what I was able to learn at the expo.
 
WEEKEND FAVORITES
SCAA2016 Drinks
Tastings: I loved tasting so many types of coffee. I quickly lost count of the tastings I actually had! A lot was prepared in a way that I do not normally drink coffee: as a pour-over. It’s a different way of brewing coffee and I really enjoyed it! I tried numerous single origin coffees, as well as some fun new edibles, like sugar coating the rim of coffee drinks, smoothies, toddy (cold brew coffee), nitro (also cold brew coffee, but on tap like beer) and lots of chai tea. I also was able to sample coffee cherry tea. This tea, called cascara, is an herbal tea made from the dried husks of coffee cherries. It’s a popular drink in coffee producing regions. It reminded me of a rich, fruity, black tea.
Meeting new people: I met so many new people at SCAA! It was fun to talk about coffee and to learn what others are doing in the industry.
SCAA2016 Winans Employees
Getting to know my co-workers: I spent a lot of time with my co-workers from Winans. We talked about coffee, of course, but we also got to know each other by spending time exploring, watching the barista championships, and enjoying meals together.
SCAA2016 Lectures
Lectures: I enjoyed attending lectures about coffee and marketing. Most of the lectures I attended were about marketing, communication or social media. My favorite lecture was led by Emily McIntyre and Jenn Chen. It was called “Successful Social Media Marketing Strategy: Audit, Plan and Execute for Your Coffee Company.” I left with a ton of great ideas which I can’t wait to put into action for Winans!
 
SOME THINGS I LEARNED
SCAA2016 IWCA
Coffee is multilingual: Because coffee is grown in the tropical regions, it makes sense to me that not everyone in the coffee industry speaks English. I just didn’t spend much time thinking about it until SCAA. The expo helped all of us with language barriers: many lectures offered Spanish translation and there were interpreters in the exhibit hall to help with conversations. I took Spanish for four years in high school, but my skills have definitely become rusty in the ten years since I graduated. Talking with Hispanic coffee growers and importers, I realized I want to brush up on my skills. And by brush up, I mean I want to be able to have meaningful conversations with the people who grow and import the raw material for my favorite beverage: coffee. 😊 There was a woman I met at the IWCA (International Women in Coffee Alliance) that makes beautiful sculptures out of spent coffee grounds (borra). The company is called Hecho En Café and their creations are amazing! We spoke through an interpreter and I bought a coaster from her made of coffee grounds.
Ohio is for lovers… of coffee: As I mentioned, I met a lot of people at the expo. What surprised me is how many fellow Ohioans I met! I attended the IWCA breakfast on Saturday morning and ended up being one of three Ohio ladies at our table of eight. I sat next to a woman from a coffee company in Perrysburg called The Flying Joe during a social media lecture. There were also Ohio coffee companies exhibiting at the expo. Go Ohio!
SCAA2016 Collage Collage
There’s no limit to a life in coffee: I saw this phrase over and over again at SCAA and it really resonated with me. It speaks not only to the multitude of jobs available, but also to the diversity of people who work in coffee. From coffee farmer to exporter to roaster to coffee shop owner to barista to coffee writer to coffee marketer to coffee equipment manufacturing… it’s a global industry. I spoke with people from all around the world at SCAA and will continue to be in touch with many of them through my work at Winans.
I want to learn more: this weekend taught me a lot of new, exciting and interesting things about coffee. It also showed me how much there is still to learn. I find this exciting, not discouraging! I love to learn and am excited to continue learning about coffee!
– Courtney

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Coffee 101: What is Coffee?

Coffee 101: What is Coffee?

We’re starting a series of blog posts here on Joe on the Go! to share one of our biggest passions with you, coffee! We’re calling this series Coffee 101 and we’ll cover everything we can think of related to coffee. From how to order a coffee or espresso based drink at Winans…  to how coffee was first discovered… to how we roast coffee today.
We’re excited to share our enthusiasm for our favorite drink and hope you are too!
Let’s start with the very basics. What is coffee?
What is Coffee
Coffee means a lot of different things to different people, but not everyone knows where coffee comes from, or that a coffee bean isn’t actually a bean at all! The “bean” which makes delicious beverages enjoyed by many, is actually the seed of the coffee berry, called a cherry.
Coffee cherries grow on trees in the Coffea species. Most of the coffee trees grown for human consumption are Coffea arabica and Coffea canephora var. robusta. The beans used at Winans Chocolates + Coffees are arabica beans, as are 70% of the beans consumed worldwide. The majority of robusta beans grown are used to make instant coffee.
Coffee trees are tropical, evergreen plants that grow in between the Tropic of Capricorn and the Tropic of Cancer (coffee connoisseurs refer to this area as the bean belt!). The trees do well in areas that receive 40 to 60 inches of rain per year and grow best between 1,300 and 1,500 meters in altitude.
Coffee trees flower continuously throughout the year, so it’s common to see flowers, immature green fruit and bright red, ripe cherries on one tree at a time. The white flowers are sweet and fragrant, reminiscent of jasmine.
It takes almost a year for a flower to develop into a cherry ready for harvest and it takes five years of growth before a coffee tree is in full production. Coffee trees can live up to 100 years but are most productive between 7 and 20 years.
Coffee 101 Cherries to Green Beans
Inside a coffee cherry are two “beans” which are actually the seeds of the fruit. There are many layers between the outside of the coffee cherry and the two coffee beans inside! Each seed is covered by a thin membrane (silver skin), which is enclosed inside an endocarp (parchment). The paper-like parchment is surrounded by a slimy layer called the parenchyma which is covered by the mesocarp. The mesocarp is covered by the outer layer of the cherry’s skin, called the exocarp. All of these layers: the exocarp, mesocarp, parenchyma, parchment and silverskin must be removed before the green coffee beans can be roasted for human consumption!
When we say there are a lot of layers between the cherry and the bean – we mean a lot of layers! As you can imagine, it takes a lot of hard work to harvest these cherries and turn them into the delicious brew we all love!
We’ll cover more about coffee, including how it was discovered and how it is harvested, in future Coffee 101 blog posts. Stay tuned!
 

Sources:
What is Coffee? | National Coffee Association
Coffea arabica | Wikipedia
25 Coffee Quotes: Funny Coffee Quotes That Will Brighten Your Mood | Coffeesphere
Coffee Voyager Captaib Janeway | Memiac Tumblr
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DIY: Burlap Coffee Bag Art

DIY: Burlap Coffee Bag Art

11 Hang
 
Want to add rustic charm to your home? Would you like to proudly display how much you love coffee? Burlap coffee bags from Winans are a great way to decorate your home and showcase your love of java! After emptying them of their beans (did you know coffee beans are green before they’re roasted?!) we sell our burlap coffee bags for $5 at Miami County Winans stores.
These bags are great for creative home crafts and DIY projects. We’re going to show you how to make some burlap coffee bag art to adorn your walls. This DIY is a great introductory project for working with burlap.
Check out our Pinterest board, DIY: Burlap Coffee Bags, for more crafty ideas!
 
1 Materials for Coffee Wall Art
 
The materials you need for this project should be readily available at your local craft store. Buy your burlap coffee bags at your local Winans! 🙂
To frame one burlap coffee bag you will need:

  • Large stretched canvas
  • Burlap coffee bag
  • Masking tape
  • Scissors
  • Staple gun
  • Staples

Gather your materials – let’s get crafty!
 
3 Cut to Size Tape and Staple
 
The first thing you will need to do is cut your burlap to fit your canvas frame. The frame that we used was 24 x 36 inches. We were able to cut our burlap bag down the left and right seams and the bottom seam, essentially separating the front of the bag from the back. What size you need to cut your burlap will be determined by the size of your canvas. Be sure to save your scrap burlap for other crafty projects!
To attach the burlap to the canvas frame, we started by taping the burlap to the back of the frame with masking tape. Starting in the center of the top of the frame and working out, we alternated between the top and the bottom of the frame, periodically checking to make sure we liked the placement of the burlap on the frame. While taping the burlap down, you will need to secure it with a few staples from your staple gun. Also be sure to carefully stretch the burlap before stapling so it is taut as you work back and forth. Repeat this entire process on the sides of the frame, again starting in the middle and working your way out, alternating between the left and right side. When you have the all sides attached and are sure you are happy with the placement, finish securing with more staples from your staple gun again making sure it is taut before stapling it down.
 
8 All Stapled
 
This is what your burlap should look like from the back once all of the sides are taped and stapled in place.
 
10 Ta-Da!
 
We frequently checked the front of the frame to make sure the text on the bag was centered.
 
12 Hang
 
Once the burlap is taped and stapled to the canvas frame, it’s ready to adorn your walls!
 
14 Kitchen Menu Board + Two Burlap Coffee Art
 
We paired two framed burlap bags with this DIY – Vintage Menu Board, the tutorial for this dry erase board can be found on This Ohio Life!
Some tips that we found helpful when creating this project:

  • Burlap is a tad messy! The natural fibers shed so be prepared to do a little sweeping when you’re done with your DIY project.
  • Burlap comes in a wide variety of textures. The finer the weave of the burlap, the more pliable the fabric is, which makes it easier to work with for this project.
  • If there is a small tear or stretched hole in your burlap, seal it with Fray Check or a similar liquid seam sealant to prevent the hole from getting larger.
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Make Winans Part of Your New Year's Resolutions Part I: Coffee

Winans Coffee New Year's Resolution
 
If one (or all!) of your New Year’s Resolutions for 2016 involve making healthier choices, including coffee in your daily routine can be a great addition. A study published by the American Heart Association in November 2015 found that folks “who drank three to five cups of coffee per day had about a 15 percent lower [risk of premature] mortality compared to people who didn’t drink coffee.” Decaf drinkers saw added benefits as well.
When comparing coffee drinkers to non-coffee drinkers, those who regularly enjoy a cup of joe are less likely to have type 2 diabetes and Parkinson’s disease. Coffee drinkers also have fewer cases of certain cancers, heart rhythm problems, and strokes.
In addition to giving you a mental boost and improving your mood, coffee beans are full of nutrients and phytochemicals (plant chemicals that help our bodies protect against certain diseases and illnesses).
Coffee can also improve your daily workout. The caffeine in coffee can improve your reaction time and coordination as well as increase your speed. Caffeine can also increase the concentration of endorphins in your brain, those awesome hormones that produce a “runner’s high.”
The healthiest way to enjoy coffee is to drink it black, without milk or sugar. If you like espresso, you could try an Americano, which is espresso diluted with hot water until it has a similar concentration as coffee.
Not a caffeine fiend but still want a healthy hand crafted Winans beverage? Try one of our açaí smoothies, made with Sambazon açaí puree. It’s a delicious tropical smoothie full of antioxidants. We also serve a variety of fruit crushers made with real fruit! Tea drinkers will enjoy our caffeine-free varieties of black and green tea as well as our naturally caffeine-free rooibos (ROY-bus) or “red tea.” Winans also locally roasts decaf coffee.
Here’s to a healthy, happy new year with Winans Chocolates & Coffees!
 
Learn more about making coffee a healthy addition to your life:
Coffee and Your Health from WebMD
Drink To Your Health: Study Links Daily Coffee Habit To Longevity from NPR
What are the Risks (and Rewards) of Caffeine as a Runner from Runner’s Connect
 
Stay tuned for Part II: Mesocacao Chocolate!
 
The information presented in this blog is offered for educational and informational purposes only, and should not be construed as personal medical advice. This information is not medical advice and should not be treated as such.

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